An integrated framework for export competitiveness : evidence from the global alcoholic beverages industry
Year of publication: |
2011
|
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Authors: | Alon, Ilan ; Fetscherin, Marc ; Johnson, James P. |
Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 5.2011, 2, p. 99-121
|
Subject: | Wettbewerbsvorteil | Competitive advantage | Exportwirtschaft | Export sector | Internationales Marketing | International marketing | Alkoholisches Getränk | Alcoholic beverage | Getränkeindustrie | Beverage industry | Welt | World |
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