An integrated framework of change management for social CRM implementation
Mona Jami Pour, Mahnaz Hosseinzadeh
| Year of publication: |
2021
|
|---|---|
| Authors: | Jami Pour, Mona ; Hosseinzadeh, Mahnaz |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 19.2021, 1, p. 43-75
|
| Subject: | CRM | Social media | Social CRM | Change management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Organisatorischer Wandel | Organizational change | Erfolgsfaktor | Success factor |
| Description of contents: |
customer relationship management
|
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-020-00479-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012487934