An integrated model for extending brand based on fuzzy ARAS and ANP methods
Year of publication: |
2014
|
---|---|
Authors: | Zamani, Mahmoud ; Rabbani, Arefeh ; Yazdani-Chamzini, Abdolreza ; Turskis, Zenonas |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 15.2014, 3, p. 403-423
|
Subject: | brand extension | MCDM | ARAS | ANP | fuzzy | model | Fuzzy-Set-Theorie | Fuzzy sets | Markenführung | Brand management | AHP-Verfahren | AHP approach | Markentransfer | Brand extension | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
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