An Integrated Model of Influential Antecedents of Online Shopping Initial Trust: Empirical Evidence in a Low-Trust Environment
| Year of publication: |
2010
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|---|---|
| Authors: | Zhou, Ming ; Tian, Ding |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 22.2010, 2, p. 147-168
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