An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty
Apostolos Giovanis and Evangelos Tsoukatos
| Year of publication: |
January-March 2017
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| Authors: | Giovanis, Apostolos ; Tsoukatos, Evangelos |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 22.2017, 1, p. 4-24
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| Subject: | Corporate image | customer satisfaction | intentional loyalty | mobile communications | perceived value | service evaluation | service quality | switching barriers | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Wechselverhalten | Switching behaviour | Taiwan |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15475778.2017.1274612 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774231