An integrated SWOT based fuzzy AHP and fuzzy MARCOS methodology for digital transformation strategy analysis in airline industry
Gülçin Büyüközkan, Celal Alpay Havle, Orhan Feyzioğlu
| Year of publication: |
2021
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|---|---|
| Authors: | Büyüközkan, Gülçin ; Havle, Celal Alpay ; Feyzioğlu, Orhan |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 97.2021, p. 1-17
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| Subject: | Airline industry | Digital transformation | Fuzzy AHP | Fuzzy MARCOS | SWOT Analysis | Fuzzy-Set-Theorie | Fuzzy sets | Digitalisierung | Digitization | AHP-Verfahren | AHP approach | SWOT-Analyse | SWOT analysis | Fluggesellschaft | Airline | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jairtraman.2021.102142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041141