An integrated two-stage diffusion of innovation model with market segmented learning
Kevin D. Ferreira; Chi-Guhn Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Ferreira, Kevin D. ; Lee, Chi-Guhn |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 88.2014, p. 189-201
|
| Subject: | Innovation adoption modeling | Bayesian learning | Word-of-mouth | Satisfaction modeling | Innovationsdiffusion | Innovation diffusion | Lernprozess | Learning process | Theorie | Theory | Innovation | Lernen | Learning | Virales Marketing | Viral marketing | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483229