An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Year of publication: |
2022
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Authors: | Lee, Mi Hyun ; Kim, Su Jung ; Yoon, Sang-Hyeak ; Park, Sungho |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 1, p. 76-84
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Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
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