An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon and Sungho Park
| Year of publication: |
2022
|
|---|---|
| Authors: | Lee, Mi Hyun ; Kim, Su Jung ; Yoon, Sang-Hyeak ; Park, Sungho |
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1932643 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362252