An integrative framework for customer relationship management : towards a systems view
Mohamed A. Nour
| Year of publication: |
2012
|
|---|---|
| Authors: | Nour, Mohamed A. |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 9.2012, 1, p. 26-50
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundendaten | Customer data | Client-Server-Architektur | Client-server architecture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009487404