An integrative model of installed online trust in the financial services industry
Year of publication: |
2014
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Authors: | Rajaobelina, Lova ; Ricard, Line ; Bergeron, Jasmin ; Toufaily, Élissar |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 3, p. 186-197
|
Subject: | installed trust | online relationship | integrative model | relationship marketing | financial services industry | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Finanzdienstleistung | Financial services | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking |
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