An integrative review of the decoy effect on choice behavior
Pravesh K. Padamwar, Jagrook Dawra
| Year of publication: |
2024
|
|---|---|
| Authors: | Padamwar, Pravesh Kumar ; Dawra, Jagrook |
| Subject: | asymmetric dominance | attraction effect | compromise effect | context effect | decoy effect | phantom decoy effect | preference construction | Konsumentenverhalten | Consumer behaviour | Experiment | Präferenztheorie | Theory of preferences | Entscheidung | Decision | Entscheidungstheorie | Decision theory | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133877