An Intelligent omnichannel assortment model to manage webrooming : an optimization approach
Praveen Ranjan Srivastava, Justin Zuopeng Zhang, Prajwal Eachempati, Satyendra Kumar Sharma and Yulong Liu
| Year of publication: |
2025
|
|---|---|
| Authors: | Srivastava, Praveen Ranjan ; Zhang, Zuopeng ; Eachempati, Prajwal ; Sharma, Satyendra Kumar ; Liu, Yulong |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 33.2025, 3, p. 441-465
|
| Subject: | COVID-19 | e-commerce | m- commerce | Omnichannel | optimization | profitability | retail | Electronic Commerce | E-commerce | Coronavirus | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Mathematische Optimierung | Mathematical programming | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2067072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015547033