An Interactive Multicriteria Approach to Identifying Potential Foreign Markets
| Year of publication: |
1994
|
|---|---|
| Authors: | Kumar, V. ; Stam, Antonie ; Joachimsthaler, Erich A. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 2.1994, 1, p. 29-52
|