An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences
Year of publication: |
2024
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Authors: | Mendini, Monica ; Peter, Paula C. ; Bitetti, Leandro ; Castro, Iana A. |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2024.2024, 4, p. 395-417
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Subject: | Food design thinking | Food innovation | Food well-being | Healthy and pleasurable food experiences | Marketing | Ernährungsindustrie | Food industry | Innovation | Lebensmittel | Food | Ernährungssicherung | Food security | Ernährungsverhalten | Eating habit | Konsumentenverhalten | Consumer behaviour | Lebensmittelmarkt | Food market | Ernährungspolitik | Nutrition policy | Funktionelle Lebensmittel | Functional food |
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