An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions
L. Ang, C. Buzeta, M. Hirose, M. J. C. van Loggerenberg, G. van Noort, R. Uribe and H. A. M. Voorveld
| Year of publication: |
2023
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|---|---|
| Authors: | Ang, L. ; Buzeta, C. ; Hirose, M. ; Loggerenberg, Marthinus J. C. van ; Noort, Guda van ; Uribe, Rodrigo ; Voorveld, Hilde |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 181-200
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| Subject: | Academic-practitioner divide | bridging solutions | knowledge transfer | research collaboration | rigor versus relevance | Wissenstransfer | Knowledge transfer | Forschungskooperation | Research collaboration | Theorie-Praxis-Verhältnis | Theory-practice divide | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2142416 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233948