An internationalization theory perspective on the bottom of the pyramid
Jenny Hillemann and Alain Verbeke
| Year of publication: |
2014
|
|---|---|
| Authors: | Hillemann, Jenny ; Verbeke, Alain |
| Published in: |
International business and sustainable development. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-989-8. - 2014, p. 69-90
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Theorie | Theory | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406054