Purpose – An interview with Polly LaBarre, co‐author of Mavericks at Work. Design/methodology/approach – This briefing is prepared by an independent interviewer. Findings – LaBarre outlines the rationale behind the launch of her book (co‐authored with William C. Taylor), and shares her thoughts about non‐conformity being the way forward in business. Originality/value – Provides strategic insights into why the most original minds in business win.