An investigation into online reviewers' behavior
Hua-Ning Chen and Chun-Yao Huang
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Hua-ning ; Huang, Chun-yao |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 10, p. 1758-1773
|
| Subject: | Online review | Online word-of-mouth | Pareto/NBD model | Internet marketing | Pareto analysis | Internet | Marketing | Online-Marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201716