An investigation into service quality-customer loyalty relationship : the moderating influences
Medha Srivastava; Alok Kumar Rai
| Year of publication: |
2014
|
|---|---|
| Authors: | Srivastava, Medha ; Rai, Alok Kumar |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 41.2014, 1, p. 11-31
|
| Subject: | Service quality | Costomer loyalty | Trust | Commitment | Corporate image | Switching costs | Moderating effect | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Vertrauen | Confidence | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367910