An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan
Year of publication: |
2019
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Authors: | Nguyen Thi Tuyet Mai |
Published in: |
Journal of economics and development : JED. - Bingley, United Kingdom : Emerald Publishing Limited, ISSN 1859-0020, ZDB-ID 2913340-3. - Vol. 21.2019, 2, p. 247-258
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Subject: | Vietnam | Materialism | Taiwan | Green purchase intention | Theory of planned behaviour | Konsumentenverhalten | Consumer behaviour | Viet Nam | Verbrauchereinstellung | Consumer attitudes | Öko-Produkt | Sustainable product |
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