An Investigation of Factors Contributing to the Success of Cross-Functional Teams
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|Authors:||McDonough III, Edward F.|
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 17.2000, 3, p. 221-235
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STRATEGY - The Threefold Path to Strategy: Adding Knowledge and Innovation Positions to the Mix - If you devise strategy by thinking only about the positioning of your company's product or service, you are missing a huge opportunity.
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