An investigation of how design-oriented organisations implement design thinking
Steven Chen; Alladi Venkatesh
| Year of publication: |
2013
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|---|---|
| Authors: | Chen, Steven ; Venkatesh, Alladi |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 15/16, p. 1680-1700
|
| Subject: | design thinking | design orientation | innovation | new product development | grounded theory | Produktentwicklung | New product development | Produktgestaltung | Product design | Innovation | Grounded Theory | Grounded theory | Innovationsmanagement | Innovation management | Design Thinking | Design thinking | Organisatorischer Wandel | Organizational change |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235027