An investigation of online shopping experience on trust and behavioral intentions
Year of publication: |
April-June 2015
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Authors: | Samuel, Lee Hao Suan ; Balaji, M. S. ; Khong Kok Wei |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 2, p. 233-254
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Subject: | gender | Malaysia | online experience | online shopping | purchase intentions | trust | word-of-mouth | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Virales Marketing | Viral marketing | Experiment | Kundenzufriedenheit | Customer satisfaction | Geschlecht | Gender | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
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