An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach and Debra Grace
| Year of publication: |
2023
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|---|---|
| Authors: | Jayawardena, Nirma Sadamali ; Ross, Mitchell ; Quach, Sara ; Grace, Debra |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 7, p. 1789-1812
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| Subject: | 360-Degree videos | Adolescents | Advertising | Panorama effect | Visual comprehension | Werbung | Jugendliche | Youth | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2021-0786 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315899