An investor’s perspective on marketing excellence : how objective marketing indicants can complement firm valuations
Dominik Kemsa ; with a foreword by Prof. Dr. Dr. h.c. mult. Christian Homburg
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Kemsa, Dominik |
| Other Persons: | Homburg, Christian (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Investitionsentscheidung | Investment decision | Unternehmensbewertung | Firm valuation | Marketing | Ressourcenorientierter Ansatz | Resource-based view |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 125 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Masterarbeit, Universität Mannheim, 2017 |
| ISBN: | 3-658-24703-7 ; 978-3-658-24703-4 ; 978-3-658-24704-1 |
| Other identifiers: | 10.1007/978-3-658-24704-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011949186