An ISM-based framework of variables affecting transactions in the online patent marketplace
Year of publication: |
2020
|
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Authors: | Deshpande, Nishad A. ; Nagendra, Asha |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 1, p. 69-91
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Subject: | online IP marketplace framework | interpretive structural modelling | MICMAC analysis | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Patent | Konsumentenverhalten | Consumer behaviour |
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