An online community-based dynamic customisation model : the trade-off between customer satisfaction and enterprise profit
Yu Wang, Jiacong Wu, Li Lin and Sara Shafiee
| Year of publication: |
2021
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|---|---|
| Authors: | Wang, Yu ; Wu, Jiacong ; Lin, Li ; Shafiee, Sara |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 59.2021, 1, p. 1-29
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| Subject: | dynamic trade-off | genetic algorithm (GA) | mass customisation (MC) | multi-objective optimisation | online customer community (OCC) | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization | Evolutionärer Algorithmus | Evolutionary algorithm | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1693649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012425087