An online community-based dynamic customisation model : the trade-off between customer satisfaction and enterprise profit
Yu Wang, Jiacong Wu, Li Lin and Sara Shafiee
| Year of publication: |
2021
|
|---|---|
| Authors: | Wang, Yu ; Wu, Jiacong ; Lin, Li ; Shafiee, Sara |
| Subject: | dynamic trade-off | genetic algorithm (GA) | mass customisation (MC) | multi-objective optimisation | online customer community (OCC) | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization | Evolutionärer Algorithmus | Evolutionary algorithm | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1693649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012425087