An outside-in approach to resource-based theories
George S. Day
| Year of publication: |
2014
|
|---|---|
| Authors: | Day, George S. |
| Other Persons: | Kozlenkova, Irina V. (reviewed) ; Samaha, Stephen A. (reviewed) ; Palmatier, Robert W. (reviewed) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 1, p. 27-28
|
| Subject: | Resourced-based theories of strategy | Outside‐in strategies | Adaptive capabilities | Dynamic capabilities | Dynamische Kompetenzen | Ressourcenorientierter Ansatz | Resource-based view | Strategisches Management | Strategic management | Theorie | Theory | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256720