An RFM and CLV analysis for customer retention and customer relationship management of a logistics firm
Lithiya Paul and T. Radha Ramanan
| Year of publication: |
2019
|
|---|---|
| Authors: | Paul, Lithiya ; Ramanan, T. Radha |
| Published in: |
International journal of applied management science. - Olney, Bucks. : Inderscience, ISSN 1755-8913, ZDB-ID 2481912-8. - Vol. 11.2019, 4, p. 333-351
|
| Subject: | recency-frequency-monetary value analysis | customer lifetime value estimation | segmentation | customer retention | customer relationship management | CRM | logistics industry | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Softwareentwicklung | Software development | Logistikunternehmen | Logistics provider | Logistik | Logistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJAMS.2019.103713 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012160427