Analysing clickstream data : do paid and organic search affect each other?
Year of publication: |
2017
|
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Authors: | Bremer, Vincent ; Funk, Burkhardt |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 13.2016/2017, 2/3, p. 205-215
|
Subject: | paid search advertising | organic search | hierarchical Bayesian models | search engines | SEA | search engine advertising | SEO | search engine optimisation | clickstream analysis | online marketing | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Bayes-Statistik | Bayesian inference |
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