Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Urvashi Tandon, Ravi Kiran and Ash N. Sah
| Year of publication: |
2016
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| Authors: | Tandon, Urvashi ; Kiran, Ravi ; Sah, Ash N. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 2, p. 115-140
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| Subject: | customer satisfaction | online retailing | perceived ease of use | perceived usefulness | website functionality | technology acceptance model | TAM | online shopping | India | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Indien | Innovationsakzeptanz | Innovation adoption | Website | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011643577