Analysing consumers' smartphone adoption decisions using qualitative dimensions : a multi-criteria decision approach
Year of publication: |
2021
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Authors: | Trivedi, Vibha ; Chauhan, Ankur ; Trivedi, Ashish |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 1, p. 48-65
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Subject: | smartphones | technology adoption | multi-criteria decision-making | MCDM | analytic hierarchy process | AHP | TOPSIS | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | AHP-Verfahren | AHP approach | Entscheidung unter Unsicherheit | Decision under uncertainty | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption |
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