Analysing customer responses to migrate strategies in making retailing and CRM effective
Gaurav Gupta and Himanshu Aggarwal
| Year of publication: |
2016
|
|---|---|
| Authors: | Gupta, Gaurav ; Aggarwal, Himanshu |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 12.2016, 1, p. 92-127
|
| Subject: | customer relationship management | CRM | customer | retailing | relationship | services | businesses | marketing | strategies | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618213