Analysing online reviews of restaurants in Malaysia : a novel approach to descriptive and predictive analytic
Kok Wei Khong, Shasha Teng, Mohammad Mohsin Butt and Babajide AbuBakr Muritala
| Year of publication: |
2021
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|---|---|
| Authors: | Kok Wei Khong ; Shasha Teng ; Butt, Mohammad Mohsin ; Muritala, Babajide AbuBakr |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 16.2021, 4, p. 315-335
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| Subject: | Bayesian structural equation modelling | clustering | online reviews | SEM | text mining | unstructured data | Strukturgleichungsmodell | Structural equation model | Malaysia | Data Mining | Data mining | Gastronomie | Restaurant industry | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2021.118491 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012669833