Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Anu G. Aggarwal, Aakash
| Year of publication: |
2020
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|---|---|
| Authors: | Aggarwal, Anu Gupta ; Aakash |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 4, p. 361-376
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| Subject: | electronic commerce | sentiment index | review length | text mining | sentiment analysis | online customer reviews | OCRs | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web | Virales Marketing | Viral marketing | Emotion | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Internet | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.111047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512662