Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products
Year of publication: |
2019
|
---|---|
Authors: | Mastura Ab. Wahab |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 4.2019, 1, p. 1-26
|
Subject: | halal | misconception | non-Muslims | boycott | Islam | Muslime | Muslims | Malaysia | Konsumentenboykott | Consumer boycott | Konsumentenverhalten | Consumer behaviour |
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