Analysing the role of crowdfunding in entrepreneurial ecosystems : a social media event study of two competing product launches
Year of publication: |
2018
|
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Authors: | Menon, Karan ; Kärkkäinen, Hannu ; Jussila, Jari ; Huhtamäki, Jukka ; Mukkamala, Raghava Rao ; Lasrado, Lester Allan ; Vatrapu, Ravi ; Hussain, Abid |
Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 33.2018, 4, p. 575-606
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Subject: | social media | crowdfunding | social set analysis | SSA | entrepreneurship | ecosystem | visual analytics | text analytics | emotion analysis | purchase decision making | Social Web | Social web | Crowdfunding | Unternehmensgründung | Business start-up | Online-Marketing | Internet marketing | Emotion |
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