The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, ...
| Year of publication: |
2011
|
|---|---|
| Authors: | DUMITRESCU, Luigi ; OPREANA, Alin ; VINEREAN, Simona |
| Published in: |
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT. - Facultatea de Management. - Vol. 12.2011, 6, p. 309-318
|
| Publisher: |
Facultatea de Management |
| Subject: | consumer behavior | market segmentation | primary research | global brand | differentiation |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Classification: | M10 - Business Administration. General ; M19 - Business Administration. Other |
| Source: |
Persistent link: https://www.econbiz.de/10009650105