Analysis of consumer attitudes, preferences, and demand for poultry meat in Ghana

Over the past decade, changing consumer preferences for variety, convenience, safer, and healthier attributes have been shaping meat demand patterns in sub-Saharan Africa (SSA), especially in Ghana. Some of these changes have led to the increasing consumption of poultry meat. This trend has further been spurred by the availability of cheap imports, mainly from the U.S., Europe, and Brazil. Consequently, poultry imports (mainly chicken) have been on the rise, while the supply and demand for domestic poultry meat have been low. Against the background of rising poultry meat imports into Ghana,...