Analysis of customer activity, the importance of timing for effective marketing actions : case of group buying site, grouper
Year of publication: |
2021
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Authors: | Angelovska, Nina |
Published in: |
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe. - Skopje : [Verlag nicht ermittelbar], ISSN 1857-6982, ZDB-ID 2616961-7. - Vol. 12.2021, 2, p. 156-170
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Subject: | CRM strategy | customer-centric strategy | customer retention | lifetime duration | North Macedonia | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Nordmazedonien |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/281899 [Handle] |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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