Analysis of customers' satisfaction with baby products : the moderating role of brand image
Mehrbakhsh Nilashi, Rabab Ali Abumalloh, Sarminah Samad, Mesfer Alrizq, Sultan Alyami, Abdullah Alghamdi
| Year of publication: |
2023
|
|---|---|
| Authors: | Nilashi, Mehrbakhsh ; Abumalloh, Rabab Ali ; Sarminah Samad ; Alrizq, Mesfer ; Alyami, Sultan ; Alghamdi, Abdullah |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-15
|
| Subject: | Analytic approach | Baby product | Brand image | Machine learning | Satisfaction | Markenimage | Kundenzufriedenheit | Customer satisfaction | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303217