Analysis of do-not-spam registry

We study how the launching of a do-not-spam registry will affect the internet's efficiency. We show that as long as the cost of sending spam messages is not high, having rich users (who have high-quality filters) join the registry has the desirable effect of lowering the number of spam messages sent to each user, while having poor users (who have low-quality filters) join the registry has the opposite undesirable effect. We also show that the registry improves the total efficiency of the internet - as long as the cost of sending spam messages is not high; as more users join, the total number of spam messages sent to all users decreases.

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Year of publication:	2005
Authors:	Reshef, Eran ; Solan, Eilon
Publisher:	Evanston : Northwestern Univ., Kellogg Graduate School of Management, Center for Mathematical Studies in Economics and Management Science
Subject:	Online-Werbung \| Internet \| Wirtschaftliche Effizienz \| Theorie

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Series:	Discussion paper // Center for Mathematical Studies in Economics and Management Science ; 1411
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	587322950 [GVK] hdl:10419/31167 [Handle]
Source:	EconStor