Analysis of free gift card program effectiveness
Moutaz Khouja; Jingming Pan; Brian T. Ratchford; Jing Zhou
| Year of publication: |
2011
|
|---|---|
| Authors: | Khouja, Moutaz ; Pan, Jingming ; Ratchford, Brian Thomas ; Zhou, Jing |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 4, p. 444-461
|
| Subject: | Verkaufsförderung | Sales promotion | Werbemittel | Promotional materials | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009422456