Analysis of management narrative to understand social marketing strategy : the case of "branding Logan City"
Year of publication: |
2009
|
---|---|
Authors: | Russell, David ; Sullivan Mort, Gillian ; Hume, Margee |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 4, p. 232-237
|
Subject: | Queensland (Staat) | Queensland (State) | Stadtmarketing | City marketing | Social Marketing | Social marketing | Sozialkapital | Social capital | Australien | Australia |
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