Analysis of Portugal's wine certifying entities' social networks as communication channels
Year of publication: |
2023
|
---|---|
Authors: | Almeida, Carlos M. ; Afonso, Carlos M. ; Serra, Manuel ; Antonio, Nuno |
Published in: |
Measuring consumer behavior in hospitality for enhanced decision making. - Hershey, PA : IGI Global, ISBN 978-1-6684-6607-0. - 2023, p. 121-160
|
Subject: | Weinbau | Wine industry | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Portugal |
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