Analysis of the consumers' switching behavior for digital set top boxes in Kenya
Edwin Wanyonyi, Mary Wandia, Philip Ngare
| Year of publication: |
2016
|
|---|---|
| Authors: | Wanyonyi, Edwin ; Wandia, Mary ; Ngare, Philip |
| Published in: |
DBA Africa management review. - Nairobi : Department of Business Administration, ZDB-ID 2860196-8. - Vol. 6.2016, 3, p. 42-57
|
| Subject: | Financial decision marking | Discriminant function analysis | Consumer behaviour | Communication authority of Kenya | Digital broadcasting | Service marketing | Product competition | International Telecommunication Union agreement | Kenia | Kenya | Konsumentenverhalten | Telekommunikation | Telecommunications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012251222