ANALYSIS OF THE PROVIDER POTENTIAL OF А TRADING NETWORK

The analysis of the current methods of choice of providers was carried out. The features of management of interaction with providers in trade networks were identified. The structure of provider potential, which includes economic and administrative components, was grounded. A method of calculation of elements of provider potential and total providers' potential of a trade network was offered. The providers' potential and the coefficient of its use for three leading foodstuffs trade networks of Donetsk area were calculated.