Analysis of the response of competing brands to advertising using seasonal models
Year of publication: |
1972
|
---|---|
Authors: | Beckwith, Neil E. |
Published in: |
Combined proceedings (Spring Conference + Fall Conference). - Chicago, Ill. : Assoc., ISSN 1041-7753, ZDB-ID 610448-4. - 1972, p. 505-510
|
Subject: | Werbung | Warenzeichen | Erfolg |
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