Analysis of the Segmentation Strategy – the Case of Elpreco Company

Till the last years, the product specialist or the marketing responsible could be glad of the classical analysis of their markets. Today, it becomes much more difficult to limit to this type of analysis. As a consequence, the markets become more tight, the competition acts more rapid, the potential clients are more and more exigent and their wishes more and more precisely. This paper analyzes several methods of segmentation, taking as an example the case of Elpreco Company