Analysis of the web pages as a strategic tool of the most popular hotels worldwide and their comparison in different countries
Martina Asenova, Juan Llopis, Jose Gascó, Reyes González
| Year of publication: |
2020
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| Authors: | Asenova, Martina ; Llopis, Juan ; Gascó, José ; González, Reyes |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 16.2020, 3, p. 1-19
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| Subject: | Hotel Strategy | Internet | Top Hotels | Tourism | Travel | Website | Hotellerie | Hotel industry | Welt | World | Tourismus | Tourismusmarketing | Tourism marketing | Vergleich | Comparison | Online-Marketing | Internet marketing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEIS.2020070101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304652